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Post by account_disabled on Oct 25, 2023 0:12:39 GMT -6
View the search engine marketing trainingIs it 'painting course' or 'painting course'? Do you write 'ballet lesson' or is it 'ballet lesson'? For me as a copywriter it may be a piece of cake, yet I regularly discover that this is not the case for the search engines! What about compound words and SEO? New on Frankwatching 3 actions for optimal synergy between your store & webshop 11:00 am How do you win the trust of your B2B target group online? 08:00 Future-proof employee experience: who, what, where & with what. Wed This is how you solve the screaming shortage of employees [7 golden tips] Wed 10 recurring language pitfalls explained once and for all Wed Because I often write SEO-optimized texts, I always do keyword research. Sometimes the client has photo editor already commissioned an investigation. And then it comes: words that are composed (such as: ballet class and painting course) are all too often entered separately from each other in the search engines. Then I discover that the 'misspelled' words sometimes score higher in terms of search volume than the correct spelling. What then is wisdom? Are you going for the uncompiled version that has a higher search volume? Or do you opt for readability with the risk that the website will score less well in Google? I did some research: what about compound words and SEO? The differences in search volumes During the keyword research for a client, I went looking for the search volumes around the word 'painting lesson'. In the research I did last year (2019), I saw the following difference in search volume.
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