Post by account_disabled on Oct 22, 2023 21:55:02 GMT -6
Maybe because today we are bombarded with messages and when we find something we like it is more likely that it is integrated into the feed of the things we watch and is not an advertising interruption. The last big difference is the way in which the content is used. If advertising is a moment we suffer, most of the time without wanting to, branded content is something we look for, because we feel directly involved. Warning what has been said does not mean that branded content is better than advertising or vice versa. There is no one best thing to do, but the communication strategy and the resulting results must be evaluated only according to the objectives. Branded content, content marketing and storytelling.
It is no longer a secret or something that can be ignored storytelling , or the ability that photo editing servies a brand has to tell its own stories according to its own values and following a personal vision of the world in which it operates, has become a powerful tool of communication. So powerful that it goes beyond any reasonable social post or press release storytelling means exercising your charm on potential customers, or actual customers, to involve them and attract them to you. I would say that storytelling is the equivalent of building a community. Or at least try. In this context, branded content is positioned perfectly.
Content dedicated to the brand and built with the precise aim of fueling a broader storytelling strategy. Of course, branded content is not the only element of storytelling which at least also includes means, people, topics and values but it is an important part, without which corporate storytelling would be meaningless it would just be non corporate storytelling.
It is no longer a secret or something that can be ignored storytelling , or the ability that photo editing servies a brand has to tell its own stories according to its own values and following a personal vision of the world in which it operates, has become a powerful tool of communication. So powerful that it goes beyond any reasonable social post or press release storytelling means exercising your charm on potential customers, or actual customers, to involve them and attract them to you. I would say that storytelling is the equivalent of building a community. Or at least try. In this context, branded content is positioned perfectly.
Content dedicated to the brand and built with the precise aim of fueling a broader storytelling strategy. Of course, branded content is not the only element of storytelling which at least also includes means, people, topics and values but it is an important part, without which corporate storytelling would be meaningless it would just be non corporate storytelling.