Segmentation Customer segmentation

 methodology Building your customer segmentation in steps Set goals At the end of this first step you must obtain a roadmap and a schedule which will guide you for the following steps To construct these documents you must ask yourself the following questions Why implement this customer segmentation project Who are the stakeholders What will be the scope of the project How many customers or prospects will the analysis cover What resources will be allocated to the project What tools will be impacted by the deployment of segmentation What are the deliverables that will highlight


the results of this deployment Finally before starting you must Rich People Phone Number List ensure that you have a database allowing you to centralize all the information you have on your customers and prospects Identify relevant criteria You must now analyze the data in order to identify the criteria that will allow you to identify the customer segments that have value for your business The first thing to do is therefore to identify your best customers and then analyze the criteria that characterize them This then allows you to make hypotheses about the impact of this or that characteristic on the value of



each customer To help you build these hypotheses you need to analyze the market and especially the needs expressed by your customers and prospects To do this do not hesitate to call on your sales teams who listen to customers on a daily basis Customer support and marketing can also be integrated into this process This analysis work should allow