Post by account_disabled on Feb 22, 2024 0:19:34 GMT -6
The itself. Think about who your subject matter experts are and how they contribute to the organization. Think about how your products are developed. Even expertise that may seem boring on the surface can be extremely valuable. Ive seen Marcus Sheridan speak a couple of times and he has one of the most compelling success stories Ive ever heard about not being afraid to get too niche with expertise. He had a struggling swimming pool installation business until he started blogging. He knew his expertise was in pools buying fiberglass pools specifically.
He answered every question he could think of related to that buying process and America Mobile Number List became the world thought leader on fiberglass pools. Is it a glamorous topic No. But its helpful to the exact audience he wanted to reach. There arent hundreds of thousands of people searching for fiberglass pool information online but the ones that are searching are the ones he wanted to capture. And he did. . Figure out your content tilt. Now put your answers for and together and figure out what your unique content angle will look like. . Develop a list of potential content topics based on your content tilt. Its time to brainstorm topics.
Now that you know your content tilt its a lot easier to come up with topics your brand should be creating content about. Plus theyre topics you know your audience cares about This is a good step to get other people involved from around your organization from departments like sales product management and customer service. Just make sure your content tilt is clear to them prior to the brainstorm to ensure you dont get offcourse. . Conduct keyword research. Now that youve got a list of good content topics its time to really dive into longtail keyword research and figure out the best keyword targets around the topics. There are plenty of good tools out there to help you with this. Here are a.
He answered every question he could think of related to that buying process and America Mobile Number List became the world thought leader on fiberglass pools. Is it a glamorous topic No. But its helpful to the exact audience he wanted to reach. There arent hundreds of thousands of people searching for fiberglass pool information online but the ones that are searching are the ones he wanted to capture. And he did. . Figure out your content tilt. Now put your answers for and together and figure out what your unique content angle will look like. . Develop a list of potential content topics based on your content tilt. Its time to brainstorm topics.
Now that you know your content tilt its a lot easier to come up with topics your brand should be creating content about. Plus theyre topics you know your audience cares about This is a good step to get other people involved from around your organization from departments like sales product management and customer service. Just make sure your content tilt is clear to them prior to the brainstorm to ensure you dont get offcourse. . Conduct keyword research. Now that youve got a list of good content topics its time to really dive into longtail keyword research and figure out the best keyword targets around the topics. There are plenty of good tools out there to help you with this. Here are a.