Post by account_disabled on Feb 11, 2024 2:35:43 GMT -6
A creaming” red was at odds with the sleep products industry, so Adventum developed a visual guideline for social media . In Russian digital design at this time there was also a trend towards minimalistic forms, but using gradients with blurred starting and ending points of colors . colors, rounded lines and shapes (a reference to retro style) and a combination of various collage techniques. Instagram feed of the brand account before/during collaboration.
We relied on the Scandinavian beyosa brand book, which Antarctica Email List we inherited from the German “roots” of the brand, but we ran into a problem. Since the brand book was developed for visualizing websites and other catalog works, stylistically it combined minimalism, technology and a cool color scheme (bright red, white and pure grey). We used the colors from the brand book, but shifted the emphasis to warmer and gradient combinations. Nude shades, popular today,
Aso turned out to be relevant for the target audience . The range from warm gray to beige made it possible to diversify the visual language, add warmth and comfort to our communications. And we introduced the corporate color into additional image elements.” Margo Vorontsova, SMM strategist, Adventum The content was divided into headings: grocery, educational, storytelling, situational, UGC "for fun" The last section used relevant memes, local to the Russian audience, to maintain their interest.
We relied on the Scandinavian beyosa brand book, which Antarctica Email List we inherited from the German “roots” of the brand, but we ran into a problem. Since the brand book was developed for visualizing websites and other catalog works, stylistically it combined minimalism, technology and a cool color scheme (bright red, white and pure grey). We used the colors from the brand book, but shifted the emphasis to warmer and gradient combinations. Nude shades, popular today,
Aso turned out to be relevant for the target audience . The range from warm gray to beige made it possible to diversify the visual language, add warmth and comfort to our communications. And we introduced the corporate color into additional image elements.” Margo Vorontsova, SMM strategist, Adventum The content was divided into headings: grocery, educational, storytelling, situational, UGC "for fun" The last section used relevant memes, local to the Russian audience, to maintain their interest.