Post by account_disabled on Jan 13, 2024 3:15:15 GMT -6
I spoke with the founder lady about the year and what it means to attend and the impact on the business. How have sales changed this year compared to last year (and compared to pandemic years)? : Our sales this year are down compared to last year, but up compared to during the epidemic. Additionally, we have seen an increase in shopping cart value as we implement more effective marketing strategies, introduce new products and make the shopper experience more engaging. In particular, we identify our customers' needs and develop products and services to meet their needs. Have you noticed changes in e-commerce consumer behavior this year? : In the context of technological evolution and adaptation to new trends, are evident.
This year, we noticed several factors that may be relevant: Mobile continues to be the primary shopping device, consumers are interested in a search-relevant online shopping experience, and want to be informed by reviews to make purchasing decisions. How has the average order value changed this year, given quite high inflation and reduced purchasing power? Do customers pay more attention when purchasing? : Average order value is Email Lists Database up this year, and while overall sales are down, it's worth noting how well it's coping with inflation and declining purchasing power. Given price increases and constraints on available financial resources, customers appear to be adopting a more balanced purchasing behavior. However, for us, an increase in average order value does not mean an increase in customer purchases, but rather a tendency to purchase more expensive products, but less frequently.
Marketing costs are increasing year by year, and as the e-commerce market becomes crowded, the effectiveness of marketing activities is worse than in the past. What are the most effective marketing channels for you? : We use a variety of marketing channels, but the ones that work best for us are: content marketing, social media, and paid advertising. Create and share horoscope and feng shui content to grab and hold your visitors' attention. We have professional astrologers and certified Feng Shui masters on staff, which enables us to provide quality content on our website and emails. How can a proficiency program help your store.
This year, we noticed several factors that may be relevant: Mobile continues to be the primary shopping device, consumers are interested in a search-relevant online shopping experience, and want to be informed by reviews to make purchasing decisions. How has the average order value changed this year, given quite high inflation and reduced purchasing power? Do customers pay more attention when purchasing? : Average order value is Email Lists Database up this year, and while overall sales are down, it's worth noting how well it's coping with inflation and declining purchasing power. Given price increases and constraints on available financial resources, customers appear to be adopting a more balanced purchasing behavior. However, for us, an increase in average order value does not mean an increase in customer purchases, but rather a tendency to purchase more expensive products, but less frequently.
Marketing costs are increasing year by year, and as the e-commerce market becomes crowded, the effectiveness of marketing activities is worse than in the past. What are the most effective marketing channels for you? : We use a variety of marketing channels, but the ones that work best for us are: content marketing, social media, and paid advertising. Create and share horoscope and feng shui content to grab and hold your visitors' attention. We have professional astrologers and certified Feng Shui masters on staff, which enables us to provide quality content on our website and emails. How can a proficiency program help your store.