Post by account_disabled on Jan 9, 2024 23:29:35 GMT -6
2011 If you’re into SEO, I’m sure you remember that year…. That’s right! Google launches Panda, and messes it up! It was in February, although it would not arrive in Europe until April. The first version of Google Panda deals the biggest blow to websites suspected of employing techniques that Google disapproves of. No less than 12% of search results are affected, a truly alarming percentage. A large number of content farms come down with all the equipment. Poor content, keyword over-optimization… These and other practices are now effectively prosecuted. The rules of SEO have changed forever. The same year saw the birth of Google+ and its famous +1 button. The social network has become a must-use tool for everyone, and its effects are noticeable in positioning. It also introduces rel=”next” and rel=”prev” attributes to avoid problems with duplicate content in pagination.
As if Panda wasn’t enough, Google launches Penguin in April. . It penalizes, among other things, keyword stuffing, but above all, low quality links. Hard blow to link building that will be repeated with each new Penguin update(and there are already a few). Google Country Email List launches Knowledge Graph, which provides expanded information on the right side of the results page, with encyclopedia-like entries, when users make queries about certain things, people or places. It may seem like mere props, but Knowledge Graph implies that the algorithm has become smarter, and is able to semantically distinguish the meaning of some words. Amazing! 2013 To talk about 2013 is to talk about Hummingbird, a new algorithm that uses parts of Caffeine, but introduces major new features. With Hummingbird, the algorithm is even smarter, and with it, Google moves beyond the query-based search engine paradigm to one that allows users to establish a question/answer relationship with the search engine. A smarter algorithm implies greater independence of the search engine from meta tags and other classic on page SEO factors, which are still important, but lose some relevance. Nobody doubts the importance of using long tail keywords, and to do it in a very natural way.
At the end of 2013, Google takes 15% of Authorship snippets (but the worst is yet to come…). 2014 It’s not a matter of rehashing here all the updates to Google’s algorithm in 2014, among other things, because we already did that recently in another post. Let’s get down to the nitty-gritty. The most talked about is, in all probability, the death of Page Rank! Although, on the other hand, it was a death foretold. But also important was the definitive disappearance of the Authorship snippet, a factor that attracted user visits in a remarkable way. And a recent news: Google News closes on December 16, due to pressure from AEDE (Spanish Newspaper Publishers Association) materialized in an Intellectual Property Law that tried to charge Google for linking press articles in its news service. The closure of the service causes immediate losses of between 10 and 12% of visits to Spanish online newspapers. 2015 We are still on the threshold of 2015, but we can make some predictions. What, in all likelihood, will be new for this year we are entering?
As if Panda wasn’t enough, Google launches Penguin in April. . It penalizes, among other things, keyword stuffing, but above all, low quality links. Hard blow to link building that will be repeated with each new Penguin update(and there are already a few). Google Country Email List launches Knowledge Graph, which provides expanded information on the right side of the results page, with encyclopedia-like entries, when users make queries about certain things, people or places. It may seem like mere props, but Knowledge Graph implies that the algorithm has become smarter, and is able to semantically distinguish the meaning of some words. Amazing! 2013 To talk about 2013 is to talk about Hummingbird, a new algorithm that uses parts of Caffeine, but introduces major new features. With Hummingbird, the algorithm is even smarter, and with it, Google moves beyond the query-based search engine paradigm to one that allows users to establish a question/answer relationship with the search engine. A smarter algorithm implies greater independence of the search engine from meta tags and other classic on page SEO factors, which are still important, but lose some relevance. Nobody doubts the importance of using long tail keywords, and to do it in a very natural way.
At the end of 2013, Google takes 15% of Authorship snippets (but the worst is yet to come…). 2014 It’s not a matter of rehashing here all the updates to Google’s algorithm in 2014, among other things, because we already did that recently in another post. Let’s get down to the nitty-gritty. The most talked about is, in all probability, the death of Page Rank! Although, on the other hand, it was a death foretold. But also important was the definitive disappearance of the Authorship snippet, a factor that attracted user visits in a remarkable way. And a recent news: Google News closes on December 16, due to pressure from AEDE (Spanish Newspaper Publishers Association) materialized in an Intellectual Property Law that tried to charge Google for linking press articles in its news service. The closure of the service causes immediate losses of between 10 and 12% of visits to Spanish online newspapers. 2015 We are still on the threshold of 2015, but we can make some predictions. What, in all likelihood, will be new for this year we are entering?