Post by juthi52943 on Dec 19, 2023 0:53:18 GMT -6
Have you ever played Pokemon GO or used an Instagram or Snapchat filter? If the answer is yes, you have already been in contact with Augmented Reality. In addition to the entertainment sector, this technology currently finds application in fields ranging from art and culture to publishing. Augmented Reality is increasingly used in retail and online purchases as a reality "simulation" tool, but also as a marketing tool to improve the shopping experience.
In these times of health crisis and social distancing, its use could bring benefits to both companies and consumers. Capterra interviewed 990 Italians to find out their level of interest and adoption for this technology, than Job Function Email List a fun pastime. The complete methodology is presented at the end of the article. Highlights of the study 52% of Italians interviewed are more interested in Augmented Reality (AR) for their purchases after the Covid-19 crisis.
Respondents who use or say they intend to use Augmented Reality for online shopping believe that they will visit stores less often in the future. Clothing, accessories and furniture are the types of products that are considered most useful to purchase through Augmented Reality.16% of consumers have never used Augmented Reality for their purchases because they were not familiar with it. What is Augmented Reality? The definition of Augmented Reality (abbreviated to AR – Augmented Reality) is the real-time use of information in the form of text, graphics, audio and other embedded virtual inputs into real-world objects. It is this last element that distinguishes Augmented Reality from Virtual Reality.
In these times of health crisis and social distancing, its use could bring benefits to both companies and consumers. Capterra interviewed 990 Italians to find out their level of interest and adoption for this technology, than Job Function Email List a fun pastime. The complete methodology is presented at the end of the article. Highlights of the study 52% of Italians interviewed are more interested in Augmented Reality (AR) for their purchases after the Covid-19 crisis.
Respondents who use or say they intend to use Augmented Reality for online shopping believe that they will visit stores less often in the future. Clothing, accessories and furniture are the types of products that are considered most useful to purchase through Augmented Reality.16% of consumers have never used Augmented Reality for their purchases because they were not familiar with it. What is Augmented Reality? The definition of Augmented Reality (abbreviated to AR – Augmented Reality) is the real-time use of information in the form of text, graphics, audio and other embedded virtual inputs into real-world objects. It is this last element that distinguishes Augmented Reality from Virtual Reality.