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Post by account_disabled on Nov 26, 2023 0:25:16 GMT -6
Selfie Ellen DeGeneres Selfie At this year's Oscars, host Ellen DeGeneres posed with other famous actors holding a Samsung smartphone. During the ceremony, she posted photos on Twitter on the Internet. That night, Samsung paid out $10,000 in sponsorships, product placement and recorded advertising. Samsung promised Ellen DeGeneres that for every retweet she posted on Instagram, she would receive a dollar to donate to an organization. Of her choice. Details about the Samsung sponsorship and DeGeneres Phone Number List intentions with the photos were not known until days after the ceremony, and of course, details about her smartphone. This kind of invisible marketing is also called celebrity marketing and belongs to the offline field. In the realm of stealth marketing, products are not overtly advertised with famous people and become the hook of large advertising campaigns, but the product flows more into people's daily. Transactions. Since celebrities have great interest in the media, will become the focus of the media and thus reach the masses. Consumers perceive product use as natural rather than artificial and paid as in classic advertising. Other offline methods include hiring secret agents or online agents who secretly recommend products in their capacity as amateur actors. Happens in a circle of friends, family or gatherings. Even popular pop music shows that some.
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